Managing the Multiple Identities of the Corporation
نویسندگان
چکیده
منابع مشابه
Managing the Multiple Identities of the Corporation
R ecently, companies have been experiencing a period where the corporate identity landscape has become more active and more crowded. For example: • Mergers, spin-offs, acquisitions, and alliances have led to many new or meaningfully changed companies, in turn calling for new identities by name and/or business focus. • The proliferation of dot.com and new technology companies created many new (a...
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ژورنال
عنوان ژورنال: California Management Review
سال: 2002
ISSN: 0008-1256,2162-8564
DOI: 10.2307/41166133